In April 2026, I launched a new recruitment book, unlike anything else out there
You won't find a re-hash of gimmicky tips and tactics that promise to get you billing 6 figures in your first 3 months.
You won't find a 7-point framework that a top biller once found successful in 2003, and involves starting work at 5.00 am.
It doesn't even have chapters on objection handling or on managing rejection with a resilient mindset. What! Is this writer's suicide?
Don't be fooled by the title; there is nothing fluffy within its pages. It isn't a call to arms to be more human, caring, and nicer to candidates.
It's brutal.
You will be confronted with the reality that the legacy playbook is hindering your desks and no longer delivering the results it once did. The traditional "sell it, fill it, bill it" manifesto will be sat on the naughty step throughout, and you will recognise yourself in this smoke and mirrors illusion.
What makes this book a very unique and engaging read is the Raps. Yes, you heard that right! I mean, what gives a chronologically challenged, double-G Momma, recruiter, who only joined the industry 25 years ago as an act of revenge, the audacity to put raps in a piece of work that needs to be taken seriously? The reason: no one ever reads a bulleted, bog-standard summary at the end of a chapter, so I replaced it with a Chapter Rap-up instead. Hardly Spotify-worthy, but the intention was there.
Inside, you'll discover a methodology based on three very simple principles that we ALL possess, which, when applied together, help you focus on your market rather than your agenda. Builds trust from your initial conversations. Gets honest, insightful answers from your clients and candidates. Results in less pressure to pitch, persuade and manipulate your market and helps them buy instead.
Plus, there is a game-changing, dirty little secret that positions you as the recruiter who gives a toss. You will see these principles come alive in call demonstrations with Prospects, Hiring Managers, and Candidates, as well as during a full recruitment process.
There is a template to help you manage application overload, and one that gets an 82% response rate for passive candidates.
- More of the roles you work on will land and stick.
- Fewer candidates will let you down.
- Prospecting will become enjoyable.
You will also find two parables in the book. The first illustrates the time when our industry’s reputational rot initially set in, and the second depicts how the promised land of codified speed and volume is likely to make things a whole lot worse.
Oh, and there is a rather explicit and hilarious "alternative recruitment glossary" in the back of the book, too.
Available in paperback and kindle
Review
"You've created something I didn't know I was missing — a framework for judgment. Most training is robotic, say this when, do this when. Not how to think. That's the clever part of the entire book.
This isn't about being nice or soft. It's about being commercially intelligent enough to build trust before trying to transact.
I feel like it gives me permission to do what I know works."
Mark Hopkins, Recruitment Founder